Indigenous Communities and Biodiversity Workshop Series (CBD) :
Arctic Ecotourism and Biocultural Diversity : Web use and E-marketing
Workshop Agenda and Facilitators’ Notes
This agenda has been designed by Jacques Chevalier. www.sas2.net
Day 1
9:00 - 10:15 Opening words
Oliver Hillel, John Scott, Program Officers, SCBD, & facilitators 10 minutes
Albin Tremblay, Environment Canada, 15 min.
Consul CG Fetter, 15 min.
10:15 - 10:30 Break
10:30 - 11:15 Introductions (ice-breaker ; cultural products/objects)
11:15 – 12:00 CDB presentations (Oliver Hillel, John Scott)
12:00 – 1:15 Lunch
1:15 - 1:45 Workshop objectives & process (Facilitators)
Explain workshop focus. Link with survey results (Sylvie). Overall plan : Wheel assessment, to be co-designed and applied by the participants to evaluate and improve their effective use of web (theirs
and other sites and tools) to market and promote aboriginal ecotourism and biocultural diversity in the Arctic, in keeping with CBD guidelines.
1:45 - 3:15 Participants’ Web sites (operators and associations)
The whole afternoon is divided into 2 rounds of online visits (20 minutes each) of the web sites of operators and then associations followed by 45 min. plenary presentations (Q&A, appreciative & Q&A exploration). Participants are divided into three tables, by theme, towards the development of an overall Wheel diagram featuring indicators of effective use of (a) ecotourism web technology and tools (theirs and others), (b) e-marketing, and (c) promotion of biological diversity and cultural identity.
These rounds will also allow participants to know each other’s ecotourism projects at the same time as they explore different web site to promote ecotourism and biocultural diversity strategies.
3:15 - 3:30 Break
3:30 - 5:00 Participants’s Web sites continued (operators and associations)
Day 2
9:00 - 10:30 Presentations of COTA, CBD and SPIP
Robin MC Ginley, COTA, Cree Outfitting & Tourism Associations (9 Cree Communities). Q&A should focus again on web site indicators of effective use of ecotourism web tools, e-marketing, and promotion of biocultural diversity.
CBD and SPIP presentations, to introduce a discussion of participants’ knowledge and use of other web sites and tools.
10:30 - 10:45 Break
10:45 - 12:00 Other web sites (Sylvie, Olivier)
Prepare a typology of web sites and tools (experts, governments, institutions) (Information, E-marketing, Web development, Guides). Use typology to design subwheel under Web — other sites and tools. Presentations by category, with discussions re possible usages, benefits, and technical Q&A.
12:00 - 1:15 Lunch
1:15 - 3:15 Refining the indicators
Participants divide themselves into small groups and refine the indicators. Include resource persons’ input. The Roman Carrousel technique is used to share views re these indicators.
3:15 - 3:30 Break
3:30 - 5:00 Self-assessments
Each participant uses the wheel to assess his/her own current and ideal use of web tools to market and promote aboriginal ecotourism and biocultural diversity in the Arctic. Clusters of participants with similar profiles are formed and are asked to discuss what improvements they would like to bring to their current profiles.
Day 3
9:00 - 10:30 Profile improvement strategies
Possible strategies to improve the effective use of ecotourism web tools, e-marketing, and promotion of biocultural diversity are discussed. By cluster. Plenary by theme.
10:30 - 10:45 Break
10:45 - 11:00 CBD mission and expectations
11:00 - 12:00 Expectations/agreements 1
The Role Dynamics technique is used to discuss mutual expectations and agreements between CBD, resource persons, and operators-associations.
12:00 - 1:15 Lunch
1:15 - 2:45 Expectations/agreements 2
The Role Dynamics technique is used to discuss mutual expectations and agreements between workshop participants.
2:45 - 3:15 Agreements, recommendations and next steps
3:15 - 3:30 Break
3:30 - 4:15 Presentations by A. Hébert et K. Wooton (30 min.), John Hull (15 min.)
4:15 - 5:00 Workshop evaluation and concluding words